Kindred of Ireland
— 2020

Client — Kindred of Ireland
Visual identity digital and print  — Indiya Tupe
Campaign photography — The Lou’s
Kindred of Ireland is a brand rooted in the vision of breathing new life into Irish linen heritage.

Inspired by old traditions that create both future heirlooms and wardrobe staples, Kindred is a reflection of living layered stories.
Core of the visual identity, the logotype embodies the refinement of a meaningful craft, the elegance of a feminine spirit. Just like a whisper or a breeze blowing over a flax field.

The colour palette is an echo to Irish landscapes and matter. Eden, a stately green, leads garments from the Heritage line with sophistication.
For the Effortless line, heavenly pink brings serenity to the everyday.